Nicklas Lundblad and Betsy Masiello
* Senior Executive Vice President, Stockholm Chamber of Commerce. ° Policy Analyst, Google Inc. The views in this paper reflect those of the authors alone and do not in any way represent those of their employer.
This paper examines the possible consequences of mandatory opt-in policies for application service providers on the Internet. Our claim is that focusing the privacy debate on the opt-in / opt-out dichotomy creates false choices for end users. Instead, we argue for a structure in which providers are encouraged to create ongoing negotiations with their users.