Making the Market: The Characters of Izmailovo Market


  • Ayuna Zhimbiev University of Edinburgh


Abstract: What are the social processes that lead up to the moment of sale in Izmailovo Market, Moscow? Selling may seem like a ubiquitous practice, but it is one constructed in the context and incorporates localised understandings of labour, community and morality. In a post-Socialist setting, the social relations between sellers will illuminate the ways in which they perform labour ‘trud’. I will demonstrate how there is a coexistence of both individual pursuit and collective considerations. Subsequently, these aims should not be seen as opposing - as selling is an embodied skill that the person facilitates.


Key words: Market, Post-Socialist, Economy, Selling, Moral




How to Cite

Zhimbiev, A. (2023). Making the Market: The Characters of Izmailovo Market. re:Think - a Journal of Creative Ethnography, 4(1). Retrieved from



Academic Essays