Strategies for ethical systems and organisations, and for empowering AI artists

with Eva Jäger


  • Eva Jäger



At The New Real, we want to reflect and represent those at the forefront of art and AI – and to work with them to develop actionable strategies and signposts for practitioners.

Here Eva Jäger, Curator of Arts Technologies at Serpentine, looks at ethical and relational business models, and emerging practices of artists.

We wanted to know: What are the viable alternatives to current extractive AI business models, how can we achieve them, and do they work at scale? What are the common issues at the heart of these debates; what does the current and emerging generations of artists want; and should we even think about intelligent art through a business-lens? In short: How do we build ethical, fair and prosperous systems and organisations for art, audiences and artists?